• Customer Centric: We understand what our customers need and deliver solutions that meet those needs. We will continue to provide quality customer service to meet our customer's expectations
• People: We will make New Sudan Insurance Company the employer of choice, attracting, motivating and retaining good people while offering equal opportunity of employment to all. We will reward performance and promote personal development.
• Integrity: We shall observe the highest standard of professionalism and good governance in all we do. We shall train and make sure that these values are deeply embedded in our culture.
• Good Citizenship: We will comply with the laws of the countries in which we operate. We will contribute to causes that promote social and community development. As part of our long term strategy, we will participate and partner with institutions that promote and preserve sustainable environment.